Wednesday, September 30, 2015

Interview with Celandine

We are happy to bring our first "Interview of the Month". Very talented artist Lidija Paradinovic known as Celandine find some precious time to small walkie talkie with us.

Dear Lidija, please tell us a little about yourself. Who are you and what do you do?
My name is Lidija but I sign my art as Celandine. I make patterns that are so elaborate and complex they sometimes resemble seamlessly repeating illustrations. I get very excited about bridging that gap between illustration and pattern.

Do you believe creativity can be learned?
I think there needs to be some natural predilection, but creativity definitely grows and develops with lots and lots of work. In fact most of the things people tend to think they need to have before they can start making art – skill, motivation, creativity – all of these grow out of the work you put into your art. First you start making things. Then you stick with it for a really long time. Then you get good.

What do you dislike about the world of art?
The thing I like the most is also the thing that sometimes scares me – there are no real rules. This is wonderful, because it means we can all make our own paths. You can build a career drawing on walls, or making felt cupcakes, or upcycling and painting old furniture, or making custom mermaid tails. If whatever you’re making is exciting you, you can bet it will excite other people too – there is a niche for everyone and everything. On the other hand, when you’re starting out you’re full of questions about ‘how things work’ in the art world, and nobody can really give you any answers. Copyright law is confusing and difficult to enforce. Art pricing and sale terms are all over the place, it’s difficult to pin down a standard. Artwork can sell for milions of dollars, yet most artists will often get asked to work for peanuts, or for free. It’s a chaotic world and that means you need to put more work into making your own little bubble of order inside it, otherwise you’ll always be thrown about by the tides of other people’s ideas.

Name one aspect of your own work that you feel makes you unique.
It’s difficult to pin down what makes someone unique, because there is so much art out there that whatever you do is surely being done by a bunch of other people as well. But I’d say the most recognizable characteristics of my work are a sort of dense, layered, complex and detailed look, with lots of details and intertwining elements, and themes that combine traditionally beautiful things with things that aren’t considered traditionally beautiful, but do carry their own elegance and appeal – often those are slightly menacing things like predatory fish, snakes or insects. I’m always drawn to that conversation about what is beautiful, and where do we draw the lines between that which fascinates us and that which creeps us out.

What is your dream project?
I have lots of dream projects. I’d love to design a series of custom wallpapers for a high-class boutique hotel in some spectacular tourist location. I’d love to make classy furniture upholstered with my patterns. I’d love to design packaging for fancy food products like quality chocolate or tea.

What is the toughest thing about being an artist?
Dealing with the fact that there is no objective measure of quality in art that everyone can agree on. Every single client is like a new puzzle to solve – and you have to become a bit of a mind-reader to make sure you can live up to their expectations of you. The art artists like the most is often not the same art that works best for the client’s needs.

Also sometimes you need to be able to see that even though they are asking you to do a job, you are not the right person for that particular job. Art is not like most other commodities, and can’t be traded according to standard rules of business. There needs to be some strand of psychological connection between the client and the artist if you are to have any hope of bringing their vision to life. And that particular voodoo takes a while to learn.

Celandine on social media:
Facebook -
Twitter -
Pinterest -
Behance -
Website -

Thank You Lidija!
Artists vs Distributors

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